Equestrian brand partner
From vision to market.
Schönbäck Studio builds equestrian businesses from first idea to finished product. Brand, design, sourcing, production and logistics — one complete solution.
Your brand, your products, your market — one complete solution.
The journey
Every step, managed by one partner.
Brand
Positioning, story and identity that set the foundation.
Business
Strategy, pricing and market planning built for growth.
Design
Product concepts and collections shaped by equestrian expertise.
Assortment
Curated ranges that align with your brand and customer.
Sourcing
World-class manufacturers across Asia and Europe, matched to each project.
Production
End-to-end management from sample to finished goods.
Logistics
Coordinated delivery so products arrive where they need to be.
Market
Launch support that turns vision into market presence.
About the studio
Built on experience, delivered through partnership.
Schönbäck Studio is founded and led by Pernilla Schönbäck, bringing together extensive experience in design, brand development and product creation with a trusted international production network.
I collaborate with world-class partners and carefully selected manufacturers across Asia and Europe, sourcing the right expertise and production capabilities for each project. My expertise in brand development, design, sourcing, production and logistics is built into the products I deliver.
One experienced partner. One streamlined process. From vision to market.
Background
15+ years across founder, design-lead, and consultancy roles in fashion and equestrian.
Co-founded two equestrian brands — NOOH NOOH (sustainable vegan riding boots) and The Equemist (advanced anatomical bridles and leather tack). Led design, product development, pricing, production, and sponsored-rider collaborations.
Head of Assortment & Design at PS of Sweden — part of the management team, defined the company’s vision and product direction, built its first core carry-over apparel collection, and developed the anatomical bridle range.
Ran Schönbäck Design, an independent design and production consultancy serving fashion, sports, and equestrian clients.
Earlier experience as Design Manager for Swedish brands and retailers including Åhléns and The Shirt Factory.
BA in Fashion Design, with further studies in design management, brand building and innovation management.
Why one partner
No gaps. No fragmented teams. Just results.
Strategic clarity
Every decision is made with the full journey in mind, from brand positioning to market launch.
Curated network
Access to manufacturers and specialists matched precisely to your product and quality standards.
Streamlined communication
One point of contact keeps timelines, quality and budgets aligned across every phase.
Equestrian expertise
Deep understanding of the equestrian market ensures products that resonate with riders and retailers.
Get in touch
Ready to bring your vision to market?
Tell me where you are in the journey. I will help you take the next step with clarity and confidence.
Schönbäck Studio AB
ORG NO. 559594-7549